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Content SEO

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Course Content

Introduction

What is the “Content SEO” course?

Video resolution options

Keyword data tool

How to get the most from this course

SEO is often opinion

0.1 What we’ll learn, in brief

0.3 Why you should care about SEO training, and why you might not already know it

0.4 Sections we’ll cover, in more detail

Basics

1.1 What are we going to learn, what is SEO and why should we care

1.2 How does Google work, and history

1.3 Google BERT

1.4 SEO Myths & mistakes by copywriters

1.5 What matters most in SEO

1.6 Machine learning and SEO, and signal correlations

1.7 Google entities & Natural Language Processing (NLP)

1.8 Expertise, Authority & Trust (E-A-T)

1.9 Knowledge Graph & Topic Graph

1.10 General SEO improvements, tools & types of content

1.12 What we’ve learned

User Experience for Content and Articles

2.1 What we’re going to learn

2.2 What is UX and why should we care?

2.3 How writers can impact UX

2.4 Monetising pages – keeping clients happy!

2.5 Creating personas

2.6 Psychological search intent

2.7 Scannable content & increasing dwell time

2.8 Being clear at the top

2.9 Writing for effective consumption on mobile devices

2.10 Communicating design to customers

2.11 What we’ve learned

What to write

3.1 Why SEOs care what we write about, and using SEO tools to speed up the process

3.2 Keyword gaps

3.3 Steps for deciding what to write

3.4 Keyword difficulty, search volumes & money terms

3.5 Getting data from SEMrush vs. Google

3.6 One way to prioritise content

3.7 Advanced topic: topic clusters (hubs)

3.8 Keyword cannibalisation

3.9 Writing for different types of sites & pages

3.10 Local SEO articles

3.11 Process for client SEO research

3.12 What we’ve learned

On page SEO

4.1 Proving your content quality & how Google evaluates relationships

4.2 Header tags

4.3 Relevancy & search intent

4.4 Important topics, and topic graphs

4.5 Words with multiple meanings

4.6 Improving page structure

4.7 Matching search intent – examples

4.8 Biggest mistake with headings in copy

4.9 Keyword research – live example

4.10 Keyword clustering – live example

4.11 Outlining an article

4.12 Helping the process along – SEMrush SEO writing assistant

4.14 Relationships between queries

4.15 How articles are ranked

4.16 Keyword stuffing, changing page titles & duplicate content

4.17 Repeating key phrases

4.18 Processes for writing or improving articles

4.18a Live example – producing an article using research

4.19 What we’ve learned

Links

5.1 Why links matter, and the different types of links

5.2 Reasonable surfer – how Google passes link strength

5.3 Anchor text

5.4 Using internal link anchor text

5.5 Linking to other sites

5.6 Backlinks – the links you want

5.7 Getting more links – article improvements

5.8 Strength of sites

5.9 Links & content hubs / topic clusters / silos

5.10 What we’ve learned

Putting it all together and examples

6.1 What are we going to learn?

6.1j Example 10

6.2 Future of SEO & copywriting

6.3 FAQs by customers about SEO

6.4 One statement to take to heart

6.5 Key summary points

6.6 Proof you don’t need every keyword on the page

6.9 Where you can learn more

Copyright © 2020 Phil Drinkwater
Company registered in the UK: 11824217
Phil Drinkwater Ltd, 83 Ducie Street, Manchester, M1 2JQ
phil@phildrinkwater.com
44(0)161 5412350
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Copyright © 2021 Phil Drinkwater

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